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Ionic Air Purifier - Japanese Plasmacluster Ions Technology Leads The Charge Against Lethal Bird Flu Virus

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On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. In 1918, an invisible bug is believed to have wiped out 50 million people during the Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.

Red Alert! Time to PANIC?

Not quite, not yet anyway. WHO data, updated as at 10 Sep 2008, shows the death toll to be only 245 since records were kept from 1996 when the H5N1 was first identified in China. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. As of now, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Quietly but conscientiously, many countries are preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is saying, get the all-in-one air purifier with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Value for money grabs my attention anytime! How is it possible in this nothing-is-for-free world?

Well, in promotional materials, using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is much better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

Feedback on relevant data on Sharp or its competitors will be very much appreciated. Feel free to drop me a note if you have actual numbers.

My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.

Don’t procrastinate. Experience is a good teacher. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. Being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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